Course Overview

This course covers content marketing for those working in, or interested in a career in Digital Marketing. This course will give you an overview on how to become an effective content creator.

Course content includes:
1. Understand how content marketing can support digital marketing activities.
2. Understand the different content types that an organisation can use.
3. Understand the role of content marketing across the online user journey.
4. Know how digital content can be successfully created and distributed.
5. Understand the metrics that can be used to measure content marketing activities.