Course Overview

This course covers display and video advertising for those working in, or interested in a career in Digital Marketing.

This course will allow individuals to gain an understanding of the role in which digital advertising plays, the technology and platforms required as well as understanding how to measure and optimise campaign performance.

Course content includes:
1. Understand the role digital advertising plays in the communications mix.
2. Know the different types of digital advertising media available to organisations.
3. Understand the technology and platforms required for digital advertising to be undertaken.
4. Understand how to write and schedule a media plan for digital advertising.
5. Understand the metrics used to measure and optimise digital advertising campaign performance.