Course Overview

This course covers how to measure return on investment for those working in, or interested in a career in Digital Marketing.

This course is ideal for individuals who are looking to develop their knowledge of digital and social media marketing, understand analytics and data to make best use of their digital marketing.

Course content includes:
1. Understand the importance of digital analytics to marketers.
2. Know core web metrics that can be used to evaluate website performance.
3. Understand a range of quantitative indicators and reports that can be used to evaluate online presence.
4. Understand a range of qualitative indicators that can be used to evaluate online presence.
5. Understand the importance of adopting a testing strategy.