Course Overview

This course covers the skills required when planning digital marketing activities for those working in, or interested in a career in Digital Marketing.

This course will develop your knowledge and understanding on digital marketing plans and how to introduce these into your role as a marketer.

Course content includes:

1. Understand the changes in consumer behaviour caused by digital technology.
2. Understand how the digital marketing environment can be examined.
3. Illustrate the different stages of the digital marketing planning process.
4. Understand how to apply elements of the digital marketing mix.
5. Know how digital marketing plans can be controlled and measured.