Course Overview

This course covers email marketing essentials for those working in, or interested in a career in Digital Marketing.

Course content includes:
1. Understand the role of email marketing within the communications mix.
2. Know the key stages of planning email marketing campaigns.
3. Understand how to build and segment an email database.
4. Know the critical success factors for email marketing campaigns.
5. Understand the metrics and techniques used to measure email campaign performance.