Course Overview

This course covers the fundamentals of marketing for those working in, or interested in a career in Digital Marketing.

This course will develop and improve individuals understanding of marketing, consumer behaviour and marketing functions.

Course content includes:
– Understand the function of marketing
– Understand the consumer buying process and factors that can influence it
– Understand how internal and external marketing
environments can be examined
– Understand the marketing planning process
– Understand the individual elements of the marketing mix