Course Overview

This course covers the changes in online customer experience for those working in, or interested in a career in Digital Marketing.

This course will develop skills in understanding the digital customer journey, principles and measuring the online customer experience.

Course content includes:
– Understand the importance of the online customer
– Know how to map online customer journeys
– Understand the principles of user centre design
– Know how to monitor and measure the online customer
– Understand how to test and improve the customer