Course Overview

This course covers social media marketing for those working in, or interested in a career in Digital Marketing.

Social media for organisations is now more effective than ever, if you’re looking to improve your social media skills and knowledge from planning to understanding the analytics of measuring your campaigns then this course could be for you.

Course content includes:
1. Understand the value of social media to organisations.
2. Understand the social media channels available to organisations.
3. Understand how organisations can engage with users through social media channels.
4. Know how social media campaigns can be planned and executed.
5. Understand the metrics and tools that can be used to measure the effectiveness of social media activities.