Course Overview

This course covers the essentials of digital marketing for those working in, or interested in a career in Digital Marketing.

This course will allow individuals to gain an understanding of digital marketing from creating digital marketing campaigns to measuring success.

Course content includes:
– Understand key benefits of digital marketing and the developments in digital technology
– Know the main elements of digital campaigns
– Understand the digital communications mix and how digital media can be applied
– Illustrate the different stages of the digital marketing planning process
– Understand how digital media can be successfully integrated
– Know how digital campaigns can be successfully monitored and measured